Sales strengthened, marketing relieved, processes simplified
CI-compliant print products for over 200 sales representatives in a central portal
Individually accessible print articles with guaranteed design quality for decentralized sales: With an easy-to-use solution for ordering and customizing marketing materials, allkauf haus creates more leeway for sales, relieves the burden on internal marketing, and consistently saves costs.
About allkauf haus
For over 40 years, allkauf haus has been helping builders throughout Germany fulfill their dream of owning their own home. To date, the company has completed more than 10,000 construction projects, including single-family homes, semi-detached houses, and apartment buildings. allkauf haus places particular emphasis on quality, sustainability, and providing individual advice to its customers.
Lower agency costs, greater control
The prefabricated house manufacturer allkauf haus wanted a solution that would enable the entire sales team to easily order and customize advertising materials, including advertisements, construction fence banners, roll-ups, flyers, and much more. The high agency costs, especially for customization, were to be reduced, as was the internal effort involved in ordering.
System requirements
- Easy operation through sales
- CI-compliant templates managed centrally
- Less dependence on external agencies
- Integration of individual promotional items and print products
The easy way to optimal processes
For allkauf haus, it wasn't just about printed materials, but also about efficiency, transparency, and the ability to design processes that are flexible and future-proof. In addition, the requirement was: no complex system, but a tool that simply works! be.print was able to offer a solution for all these requirements. The new system was set up in close cooperation between the IT and media team at allkauf haus and the be.print specialists.
"We didn't want a construction kit for nerds. We wanted a system that works! be.print has fully met our expectations. All everyday customizations run directly through the system. This saves a tremendous amount of time and ensures our brand quality."
Waldemar First, Head of Marketing, allkauf Haus
Marketing and sales win
Currently, seven sales managers at allkauf haus use the be.print system to manage central templates for over 200 independent sales representatives. User feedback has been consistently positive. The new system reduces communication efforts and brings clear structure to processes.
Advantages for the company
- Fewer queries and approvals
- Reduced agency costs
- Fewer coordination loops
- Advertising materials ready for use faster
More scope for sales
All advertising materials are available centrally, including registration forms. The sales department can customize and order templates itself. Queries, approvals, and coordination are largely eliminated.
This not only makes sales faster, but above all more independent.
Focus on strategic projects
Internal media design can focus entirely on campaigns and strategic projects. There are fewer small orders, and everyday customizations are handled directly by the system. This saves a lot of time and ensures brand quality at the same time.
Next steps: Warehousing and social media
Further expansion stages are firmly planned. In the future, a traffic light system will be integrated into the inventory management system. This will allow users to see immediately which items are available and enable them to use and bill for high-quality advertising materials in a more targeted manner. Social media is also supported in the system. A CI toolkit is already available for this purpose. In the future, allkauf haus would like to further intensify its use of social media.
- Autor
- Letzte Beiträge
Ich unterstütze Unternehmen dabei, ihre Print- und Marketingprozesse effizienter und digitaler zu gestalten – mit besonderem Fokus auf Web-to-Print-Lösungen. Als staatlich geprüfter Betriebswirt mit Schwerpunkt Wirtschaftsinformatik verbinde ich technisches Verständnis mit einem klaren Blick für wirtschaftliche Anforderungen.
Als Geschäftsführer von be.print arbeite ich gemeinsam mit unserem Team daran, Lösungen zu entwickeln, die im Alltag wirklich funktionieren und messbaren Mehrwert schaffen. Der direkte Austausch mit unseren Kunden ist mir dabei besonders wichtig – denn die besten Lösungen entstehen aus echtem Verständnis für individuelle Herausforderungen.
Schwerpunkte: Vertrieb, Marketing, Business Development, Verkaufsmanagement, Account Management